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Rich Media - Example
3
For this holiday shopping campaign, BannerSpace proprietary SpaceSaver™ technology was
use to create entire shopping experience for the user, right from the ad creative. When a user
moves their mouse over the ad, it expands to a much larger area, and allows the user to browse
through the advertisers products.
The SpaceSaver™ creative option solves a common delima for online marketers. Marketers
want a larger creative size, such as with pop-unders and large integrated ad spots, because
larger ads perform better. The problem is that publishers are often sold out, or do not offer
pop-ups and larger sizes, but at the same time, there are an abundance of 468x60 opportunities
avaialble, thus driving down the cost for these palcements. Now, at CPM rates slightly higher
than regular 468x60, and much lower than larger sizes, advertisers can get the larger ad size
while greatly increase volume at the same time. Publishers love the format because they can
place them anywhere they have a 468x60 slot.
Click Here for another Expanding Banner example
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