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Keyword advertising
Many online advertisers, especially those offering highly specialized products or services, have
found that serving their ads only to individuals entering selected keywords into searches can be
the most effective method of reaching their exact target audience.
Although CPMs paid for keyword targeting are typically much higher than those for content
targeting or ROS placements, the extra cost is often more than offset by exponentially higher
CTR, conversion, and the resulting ROI.
BannerSpace keyword
aggregation
BannerSpace and AdManage™ will be offering a new way for advertisers to
purchase keywords across multiple sites with a single transaction. Publishers using
AdManage™ can now dynamically integrate all search phrases into the ad
requests.
By purchasing unsold keywords and key-phrases in bulk, along with other words and phrases sought
by other advertiser clients, BannerSpace is often able to obtain this invaluable advertising
space for far less the published rate card of the individual sites.
Ordering keyword
campaigns
Due to the widely varying availability of keywords and phrases, additional lead time may be
required prior to campaign launch.
Please contact well in advance of your planned
flight dates to inquire on pricing and availability. In most cases, price breaks are available
for volume, lead-time, number of keywords, and flexible-traffic contracts.
Keyword Optimization
Already running keyword campaigns on search
engines? Find out how much of your ad budget you are losing to
invalid clicks every month with
ClickHawk™
PPC click fraud prevention software.
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