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Content Channel advertising, often called "Run-Of-Channel" or "Run of Category", targets
individuals based on their interest in the specific content of the sites that they frequent. It
is often the most cost-effective means of reaching masses of unique prospects across hundreds of
related sites all at once. Unlike site-level campaigns that reach only the visitors of a small
number of selected sites, ROC saves advertisers and media planners time by consolidating the
available inventory of many sites and grouping them by content category.
Channel targeting offers advertisers a cost-effective means of maximizing their ad spend,
while maintaining some level of targeting. Reach, volume, and targeting vary depending on the
number of channels selected.
- Increased reach over single-site buy
- Reduced costs compared to site-level targeting
- Improved conversions over non-targeted
As new sites are continually being added to content channels by BannerSpace staff, your
channel campaign will automatically reach new audiences for as long as it runs.
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Channels
BannerSpace sites are currently divided into over 30 top-level affinity groups. In many cases,
several sub-categories are available.
Art/Literature
Automobile/Automotive
Business
Community
Computer Hardware
Computer Software
Education
Entertainment
Finance/Investment
Gambling/Casino
Health/Fitness
Home/Family
Internet Business Service
Internet Help / New Web Users
Jobs/Career
Kids
Magazine/WebZine/EZine
Medicine/Science
Music
News/Weather
Pets/Animals
Products
Real Estate
Reference
Search Engine/Directory
Seniors
Shopping/Auction/Classifieds
Special Interest
Sports
Sports/Outdoor Recreation
Technology
Travel/Leisure
WebMaster/Web Developer
Women
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