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Pop-Unders
The popunder creative format has become very popular with online advertisers as a result of
higher response rates and virtually unlimited creative sizes. Unlike "pop-up" ads, pop-unders
are much less intrusive and often reach the consumer at a later time, when they are more relaxed
and not intensely involved with the content of any web site.
Unfortunately, many advertisers are paying for thousands of pop-under impressions that are
never seen by anyone because they are relying on publisher, or ad server counting that records
an impression every time the server "thinks" an impression has been served. In the past, this
difference between impressions counted and actual viewed impressions was not significant, but as
pop-under advertising becomes more abundant, and even abused by some publishers, more and more
consumers are closing ad windows before the content loads, or using software to block the ad
window from launching.
BannerSpace, through it's proprietary AdManage™ serving technology, has
solved this increasing dilemma for online marketers by simply not counting the ad impression
unless the ad page fully loads. In cases where ad blocking software is used, or the user quickly
closes the ad window, no impression is counted, thus eliminating the growing discrepancy between
reported impressions and actual ads viewed.
for more information on both pop-under
creative development and serving your pop-under creative through the
AdManage™ system.
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